I think that we all appreciate that you do not hunger for fresh baked apple pie as much just reading or thought about it as we do when we are in a room filled with the scent of a warm pie that is just getting ready to leave the oven. This should give us some hint that our sense of smell and our biological urge to eat are connected. Ever go from 'I need to eat' to 'I have to have whatever that is' just by entering a kitchen?Almost everyone has, but investigators used this well known fact to come up with a reason to solving the problem that plagues so many of us, how to stop sugar cravings.

Who would finally put the puzzle together? Dr. V. R. Pinney. It is common medical knowledge that there are 12 major nerves running from your brain to your body. Eleven are associated to the brain stem, but 1 of them is coupled to the frontal cortex, not the brain stem. The frontal cortex is the sector of your brain that is responsible for your highest brain function and you sense of smell. This is the region of the brain we are trying to protect with helmets when we ride a bike and is the area sensitized by the Stop Sugar Cravings product.

Why does the sense of smell call for its own area of the brain with the most ability to process jumbled information? If the brain stem is competent enough for our complex optic nerves that give use our sight, then why not the nose? Dr. V Ruth Pinney was engrossed and it made her want to dig deeper into this puzzle. She opened not only her company, but a research lab to further investigate the roll of smell.

What she found is nothing short of a wonder for those suffering with a sweet tooth. Stop Sugar Cravings is a lotion that you apply above your upper lip and it actually stops your brain's appetite to have sweets, in particular sugar candy. NOXO Sweets Control was used in independent clinical trials and within 5 weeks individuals lost weight and stopped craving sugary candy.

In conclusion a fast, acceptable way to curb your sweet tooth exclusive of side effects. Merely bring it in your purse like it is lip stick and you can apply any time as needed. Very handy for the car or your office desk to fight off desires for the treats your peers brought in or the fast food treats your family get. NOXO gives you back your will power to resist sweets.